In this two-minute read, I look at how to select the best estate agent to sell your home.
When it comes to selling a property, it pays to do your research before choosing an agent to manage the sale.
Now you might think that all agents are much of a muchness (they all flog homes, don’t they?), but you’d be wrong!
A great agent won’t just sell your property; they’ll sell it for the highest possible price (which is the whole point, obviously).
A mediocre agent will go through the motions and probably secure a sale – it is a seller’s market after all – but won’t go the extra mile to get the absolute best deal.
Given that you’ll most likely only sell a property a few times in your life, why wouldn’t you go with someone who will secure the best transaction for you?
Here are six things to look for in a good estate agent.
Track record. Go with an agent who has a good local reputation and experience selling properties like yours. And don’t just take the agent’s word for it; a good agent will have client testimonials.
Fees and costs. It may be tempting to go with the agent with the lowest fee – but be wary. Low-fee agents skimp on marketing and photography (it’s the only way they can do the job for such a low price and stay afloat). That might be good for their business model, but it’s terrible for your bank balance.
Professional marketing. Buyers do so much of their research online that an agent must have a professional digital presence. Compare how local agents in your area present properties for sale. Look for good quality photography and well-written property descriptions.
Read the fine print. Be wary of agents who want to tie you in for an excessive period. It suggests they don’t have confidence in their own abilities.
Valuation. If an agent vows to sell your property for a sum that is jaw-droppingly higher than market value, be suspicious. Most likely, they’re over-promising to lure you in and will have to drop the price later when savvy buyers don’t fall for it. This tactic just wastes time. Go with an agent who is optimistic but realistic.
Gut instinct. Do you trust the agent or feel like they’re pulling a fast one on you? Follow your instincts.
For a free property valuation or to find out more about my selling track record, contact me on 07919 526786.
Copyright Harriet George 2021
Harriet George – Matching people with property
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